Wednesday, June 6, 2012

Media Log #14- Stride: A Little Bit Epic Commerical


Wow, so just by chewing this Stride gum, some cute girl, or guy in my case, I have had a crush in ages will finally notice me and say hi?! OMG. Maybe this is "a little bit epic" or maybe this is just a commerical trying to make you think it can do all that stuff, when in reality its just a tiny stick of chewing stuff that is mostly only needed for when you have bad breath or just need something to chew, so shouldn't the advertisers be focusing on that instead of the things a gum can possibly, highly unlikely though, can do? These days, commercials are getting crazier and stranger by the second. It does a good job of using Wit and Humor, becuase it did make me laugh, but after seeing it once through it probably won't be funny anymore. It also uses Simple Solutions because before chewing this gum you are a sad sack who doesn't have the confidence to do much anything, but with this new Stride gum you can do anything, even talk to that girl you liked since forever ago. It also uses the basic appeals of need for attention, because with this gum you can stand out and be noticed. I noticed int eh commerical that the colors were very gloomy or plain except for the green Stride gum packet. They do that on pursoe to make their product stand out. It also has two average people with a guy at a coffee shop around mid-20s sitting down for coffee with more normal people around him, which msot anyone his age has had an experience similar to that. Overall, this commercial, although it was funny once, did not make a lasting impression on me.

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