Cutest Commercial! I think the target audience for this Sketchers commerical is young adults in their mid-20s to early 30s and even as young as teens my age. Sketchers are the ones to copycat every trendy design out there that is the new "in style" and with this new shoe design, it seems they are trying to make it look like the Nike running shoes that most everyone wears. I am not sure if they were trying to use Snob Appeal in this advertisement to attract upper-class Americans by having the scene take place at a horse race with British accents where you would only seen stuck up rich people going to bet on which horse would win first place. It definitely uses Wit and Humor when "Mr. Quiggly" is seen strutting to the start line in his sneakers, and then moon walks to the finish line. Even the name "Mr. Quiggly" is humorous, and its even cuter because that is a very suitable name for that certain type of dog, a Pug. Everyone roots for the underdog, and when this dog actually wins, all while wearing the new Sketchers GO RUN shoes, the crowd goes wild. Sketchers is trying to make the audience associate these shoes with speed and the idea that "If you wear these shoes, you will be extremely fast like this dog on the tv screen." This commercial uses the basic appeal of need for attention, because if you wear these shoes you will stand out in the crowd and everyone will cheer you on. There is an assumption that people like to be fast and speedy, and like to win first place. There is also an assupmtion that everyone will understand that it is a play off of a horse race but with dogs. Overall, I thought this was a successful commercial that definitely caught my attention.
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