The target audience for this Red Bull Commercial would be young male adults ranging from teens to mid-20s. This is the age where normally people tend to form big dreams of becoming the next best break-dancer or skate park champion or NBA star, etc. Everyone has aspirations and dreams to fufill and this commerical is trying to sned the message to "Go make you dreams become reality" and then somehow incoorperating Red Bull along with it. I guess when you drink a Red Bull it will somehow "give you wings" to do everything that you've always wanted to become. It will give you the courage and strength to reach for the stars and achieve the unthinkable because with Red Bull, anything is possible. This commercial seemed very inspirational and uplifting. I noticed that even though they only mentioned Red Bull at the very end of the video, there were subtle close ups of their logo like on the bottom of the skateboard, or on him sweat band, or in the background when the guys were playing hoops on the court. This commercial really had nothing to do with Red Bull itself, it was just very appealing because it was so inspiring it sent chills down my spine. It uses Testimonial because it has Blake Griffin in the commercial trying to say that he drinks Red Bull and that is what "makes him wake up every morning with a passion." It also uses Plain Folks because every ordinary person has a dream, they just need to make that dream reality... with Red Bull. It uses the basic appeal of need for attention because with this product it will allow you to stand out from the cowd and be your own unique individual who can achieve anything. There is a huge assumption that their audience will know who the famous people were in the commercial and anyone would love to become a rockstar, or basketball star or a successful DJ. I have to give props for creating a very inspirational commercial but when I think of Red Bull, I think of an energy drink I should stay away from because it will probably make me be jumping off the walls acting crazy and insane... that is what sugar does to me. Plus, caffine is bad, but that is just one girls perspective on Red Bull.
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